Search ideas

One of the best tips I’ve ever heard about internal site search results pages is the closer you can make them look like standard Google search results pages, the better. One way to do this is to include the search term your visitor searched for at the top of the search results page. This is a simple technique to show visitors a search did occur even if it came up empty (and perhaps a typo was the culprit). It also enables your readers to double check that they entered the right phrase, and that they spelled the words correctly.